Although the official API is a reliable and secure platform, eCommerce should consider the following points before upgrading their WhatsApp account:
Message Restriction: Before sending messages to users for the first time, the official WhatsApp API account must send an approved template message. This is necessary if you do not want other users to be constantly interrupted by promotional messages. The review will take place once the template message is for evaluation, which takes a long time.
Relevant Industry Restrictions: WhatsApp does not officially recognize the establishment of partnerships with industries such as drugs and alcohol. Furthermore, WhatsApp may reject some financial consulting industries.
The process for opening a WhatsApp Business API account is complex. When opening an official business account, businesses must submit specific documents to ensure the business’s authenticity and complete specified verification procedures.