It is easier and less expensive for small businesses to apply for the unofficial WhatsApp API. For the time being, most smaller businesses do not require a personalized system to meet their customer service needs. In the short term, the unofficial API’s benefits and convenience can quickly meet the needs of small businesses.
Although unofficial APIs appear to have a lower audit threshold, they pose more risks. Your customer information will become increasingly important as your company grows. Moreover, if the merchant is using an unofficial Whatsapp API and Meta detects suspicious account behavior, the merchant is likely to lose the WhatsApp account. Sending a large number of broadcast messages, initiating conversations with non-contacts, and other suspicious activities are examples. Simultaneously, you will lose your hard-earned customer base and information.
If merchants want to keep in touch with their existing customers and retain their records, the official WhatsApp API is the best option. However, if you do not mind losing customer information and can always get a new phone number, an unofficial API may fit your business.